This is no ordinary museum, with ancient relics behind velvet ropes. It is a gateway to a future world, crafted by visionary designers, artists and filmmakers. The Museum combines elements of exhibition, immersive theatre and themed attraction. Each floor is like a film set from a future that you can inhabit, explore and interact with.

The settings and scenes that we’re crafting are immersive, but also expansive: they are designed to expand what the audience thinks possible – for the world, for the future and for themselves. This content has been crafted by a team of the world’s leading product, media, exhibition and experience designers.

MSW EMEA served as project manager.